Any and Everyone

Almost a year ago, Ben and I were imagining what we wanted UnFamous to be. We racked our brains on how we wanted to frame our elevator pitch, what UnFamous means to us and if we were hypocritical in our messaging. We also considered our target population for marketing and advertising. You know, a standard business concept that organizations consider before they launch a project or product.

As we crafted our business plan, we had to think about this. And.. we struggled. We struggled because, we envisioned any and everyone wearing a t-shirt and subscribing to our idea. While we knew that any successful business plan must have a marketing plan. We didn’t like it because we can see anyone wearing our shirt: from infants to animals to the elderly.

There isn’t a limit to people of all ages, cultures, or a general demographic that can find value in: being mindful, exploring and continued learning. So while we lay down some of the foundation, we want to make one thing transparent, UnFamous can be for any and everyone. We want you to know that regardless of what you look like, where you come from, who you pray to, if you pray, what you eat, what your level of education is and etcetera, UnFamous is for you. Any and everyone can commit to the lifestyle and pursue the tenants.

Regardless of who you are we just ask that you try your best to be a good person, and that you try to remember that it’s okay to wake up and just be yourself.

• B & B